INVENT Stories from IFAT

IFAT is always an exciting challenge for INVENT – be it during preparation, realization, or on the days of the exhibition itself. Everyone at INVENT is enthusiastic to provide our visitors with a unique experience. In this interview series, INVENT employees share their own stories about IFAT. Jürgen Khaled Wolf from Technical Sales kicks it off.

Could you tell us more about yourself and your role at INVENT?

I have been working as a Sales Engineer for INVENT for just over seven years and am responsible for sales in Spain, Portugal, India, and the Middle East. Additionally, for about a year, I have been intensively involved in designing INVENT iSBR®/iGSR® processes.

What’s your secret tip for starting conversations with visitors?

In many cases, just by observing visitors’ direction of interest, we can perceive which products or product groups have caught their attention. With a little attention, we can address the topic that is relevant to our visitor and start a conversation.

“Why are you asking me so many questions? I just need a mixer…” – Could you tell us what’s actually behind this statement?

At INVENT, our philosophy is to fully understand our customers’ needs and processes in order to offer customized solutions that differ very much from a “One-Size-Fits-All” mentality. This requires a thorough analysis of the task and, naturally, asking questions to the customer. In return, we can provide our customers with technically sound and sustainable solutions in the long term.

Please tell us in three words why it’s definitely worth stopping by the INVENT booth.

Innovation, Expertise, Team Spirit